Top 3 Must-Have Features for your Business Website

Business Website

Creating a website for your business is a good start, but it’s not enough on its own. Just because a business has a website doesn’t mean that customers will visit it. It must have extra features that make it stand out and make it interesting to watch.

Customers can now go online and buy things because the internet is so widely available. If you own a business, you can use the internet to reach out to millions of possible customers. More and more businesses are taking advantage of this new chance to grow their online presence.

There are a lot of things that can affect how well a website works. These things make a website work better. Here are three things that your business’s website needs to work better.

Contact Information

Many businesses miss out on this easy way to connect with their customers that is also very powerful. Customers often call businesses to ask for information or help. This is why it is so important to have contact information on the website. You must put this information on your “Contact Us” page and at the bottom of your website.

  • Email or a link CTA “Email Us”
  • Number to call
  • Links to Social Media
  • Location on Earth (If you have physical stores too)

Even more, many websites have added a live chat feature. Through the live chat option, customers can get help from artificial intelligence in real time. Research shows that online shoppers like this feature, which makes them more likely to make a purchase.

Visual Representation

Images and videos help grab the attention of the viewer. People are more likely to pay attention to information that is shown in a picture than in written font. It is important for a business to show customers what it has to offer.

If a business is selling something that can be touched, it must include photos of that thing. If a business offers a service, it must show what it has done. It is important that the pictures on your website are of high quality. Make sure that the picture is easy for people to see and understand.

picture of

Web UI-UX design, and a concept for building websites. On a blue background are words like “web design,” “application design,” “coding,” and “web building.” 3d Vector Illustration

Videos can also do a good job of getting people’s attention. Include a video that tells people about your services and what you can offer them. If the product you’re selling is hard to use, you can make a video to show how it works.

Plan for SEO

It’s important for people to be able to find your website online, which can’t happen without SEO. Use SEO techniques to improve your site’s ranking in search engines. Make sure that your website is fully optimised, whether you use ON Page SEO or Off Page SEO. Sites that rank higher in search engines get more visitors and sales.

Do keyword research to find out which keywords will bring in a lot of traffic to your business page. Use relevant keywords in the meta title and meta description. Add blogs and other content to your site often. Make sure you use keywords that match what your customer wants to find.

Search engine optimization is a lot bigger than just the methods listed above. Make sure you follow all of Google’s rules so you can make a better website.

By Saddiq Jutt

Saddiqjutt is the founder & lead editor for bigeyesfilm. Saddiqjutt is a serial entrepreneur, investor, author, and digital marketing expert who has founded multiple successful businesses in the fields of digital marketing, software development, e-commerce, content marketing, and more.

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